When the Six Nations Championship comes to Edinburgh, the city comes alive. Demand surges, availability tightens, and delivering large-scale events becomes significantly more complex. Despite this, our Scotland MICE team successfully delivered a multi-layered programme right at the peak of the competition.
The Scale of Delivery: The programme combined accommodation, hospitality, and experiential elements across the city:
Match-day access secured and allocated for 1081+ fans
Approximately 1,600 guests hosted
1,274 rooms managed across 34 hotels
6 restaurants booked during peak demand
Watch party event hosted at The Caledonian, in the Castle Suite
Live entertainment – including two singers
A Scottish distillery visit
A guided city tour
A post-match banquet
A dedicated networking event for clients, partners, and suppliers
Delivering during a major international sporting event requires more than logistics — it requires local expertise, established relationships, and the ability to operate effectively under pressure. This programme is a strong example of how complex, high-demand events can be delivered successfully with the right planning and on-the-ground support.
A Memorable Match Weekend
The clash between Scotland and France at Murrayfield Stadium once again delivered a standout moment in the rugby calendar. With so much at stake, supporters travelled from near and far to be part of the atmosphere.
We are proud of our team for facilitating a seamless and memorable experience for our clients and partners throughout the weekend.
Planning Around Major Events
If you are considering hosting a programme around a major event in Scotland — or any of our destinations — and want peace of mind when it comes to:
– Efficient hotel and room allocation across multiple properties
– Reliable supplier coordination during peak periods
– Consistent guest experience across all touchpoints
– Smooth on-site delivery supported by experienced local teams
Whether you’re looking to host clients around a major sporting event, secure hospitality packages for the 2027 calendar, or simply explore what’s possible — our team is here to help you plan with confidence.
Some 2027 allocations are already confirmed and booking now. Getting into the conversation early means more options, better availability, and a smoother delivery.
Reach out to Frédéric Kiesel, our Director of Sales: Sport & MICE, to discuss what’s available and how we can support your programme.
Send an enquiry to [email protected] today!
